We're looking for someone to solve our problems or help us along our own journey when we're constantly telling our own story as the central focus of your message. There is definitely a time where storytelling and telling your story is important, but it's not the message that you're leading with because people want a guide.
Now I hope I can find someone who helps me with my thing. I don't feel that it's necessary to splunk around in your trauma or the stories or the things that have happened to you in your life to find your messaging. Why do you need to re-traumatize yourself to find the message?
Not only that, when we share from that space of our deepest darkest secrets and our stories, it can be triggering for our audiences and we are asking them to hold space for the things that happened to us. For me, the big issue is asking your audience to hold space for this traumatic story when it may be very triggering for them. So what's useful about this is yes, figuring out which parts of your story you should be telling to connect with your audience.
I think that is key, but it is not the message. You are not the message you support the message. You are the steward of the message. Everything I've ever done in my business is always in service to the audience, to your clients, to your customers. This type of messaging comes from what you stand for and comes from the lessons you've learned. Yes, that might have to do with your story, but it's not your story. It's the moral of the story.
Audience-centered messaging comes from the change you want to create in others. So in the 3 Word Rebellion book , there aren't very many questions asking you about your personal experiences. In the messaging intensive , I do talk about signature storytelling and that's to support your 3 Word Rebellion, your customer journey, but it's not the center or the heart of it. It's important as a business owner, as an expert, as a speaker, as a thought leader, to be focused on the people who need your message, who need a particular problem solved, who need to get past resistance.
Because if you think of a fairy tale or a fable, there's always a moral to the story. It's the big takeaway. S o your story can give us moral and that's where a message can come, but it's not the story itself. Then we practice organizing and presenting our speech as though we were speaking to that target audience.
We can get feedback from our evaluator about how the target audience might be affected, too. Demographics asks who are they, what do they know, who do they think I am expert, commenter, or humorist for example.
What is their education level, gender, ethnicity, employment. Demographics just helps us get started on our speech planning. What do they know, believe, think about this topic?
What do they want to know? What are their values? Are they inclined to agree with our premise or to disagree — or are they most likely to be neutral? We look at the context for our speech, too. What is the dress code? Is the audience required to attend or choosing to attend? Is it a homogeneous audience employees of a Real Estate firm or heterogeneous some of the folks attending a business seminar? How large is the audience? Members of the audience may be similar in some ways, which helps us organize our three main points and craft an opening and a closing.
However, audience members are individuals; the more of them you get to know before you speak the better you can fine-tune the presentation. Analyzing the audience and using the analysis to build excellence into a speech is an advanced skill. But it is a skill, and can be learned. As an example, the speaker usually talks more while the audience listens, often without asking questions or responding with any feedback. In some situations, the audience may ask questions or respond overtly by clapping or making comments.
Since there is usually limited communication between the speaker and the audience, there is limited opportunity to go back to explain your meaning either during the speech or afterward. When planning a speech, it is important to know about the audience and to adapt the message to the audience.
You want to prepare an audience-centered speech, a speech with a focus on the audience. In public speaking, you are speaking to and for your audience; thus, understanding the audience is a major part of the speech-making process. In audience-centered speaking, getting to know your target audience is one of the most important tasks that you face. You want to learn about the major demographics of the audience, such as general age, gender, education, religion, and culture, as well as to what groups the audience members belong.
Additionally, learning about the values, attitudes, and beliefs of the members of your audience will allow you to anticipate and plan your message. You want to analyze your audience prior to your speech so that during the speech you can create a link between you, the speaker, and the audience. You want to be able to figuratively step inside the minds of audience members to understand the world from their perspectives.
Through this process, you can find common ground with your audience, which allows you to align your message with what the audience already knows or believes. Audience analysis involves gathering and interpreting information about the recipients of oral, written, or visual communication. There are very simple methods for conducting an audience analysis, such as interviewing a small group about its knowledge or attitudes or using more involved methods of analyzing demographic studies of relevant segments of the population.
You may also find it useful to look at sociological studies of different age groups or cultural groups. You might also use a questionnaire or rating scale to collect data about the basic demographic information and opinions of your target audience.
These examples do not form an all-inclusive list of methods to analyze your audience, but they can help you obtain a general understanding of how you can learn about your audience. After considering all the known factors, a profile of the intended audience can be created, allowing you to speak in a manner that is understood by the intended audience.
Understanding who makes up your target audience will allow you to carefully plan your message and adapt what you say to the level of understanding and background of the listeners. Two practical benefits of conducting an audience analysis are 1 to prevent you from saying the wrong thing, such as telling a joke which offends, and 2 to help you speak to your audience in a language they understand about things that interest them.
Your speech will be more successful if you can create a message that informs and engages your audience. Analyze the audience to find the mix of ages, genders, sexual orientations, educational levels, religions, cultures, ethnicities, and races. A public speaker should turn her mental magnifying glass inward to examine the values, beliefs, attitudes, and biases that may influence her perception of others. By looking at the audience, the speaker understands their reality.
Magnifying Glass : Speakers should use a metaphorical magnifying glass to examine their values, beliefs, and attitudes. When the speaker views the audience only through her mental perception, she is likely to engage in egocentrism. Egocentrics regard themselves and their own opinions or interests as being the most important or valid.
Public speakers must look at who their audience is, their background, attitudes, and beliefs. The speaker should attempt to reach the most accurate and effective analysis of her audience within a reasonable amount of time.
For example, speakers can assess the demographics of her audience. Demographics are detailed accounts of human population characteristics and usually rendered as statistical population segments.
For an analysis of audience demographics for a speech, focus on the same characteristics studied in sociology. Audiences and populations comprise groups of people represented by different age groups that:.
The attitudes of the audience may vary from extremely negative to extremely positive, or completely ambivalent. This can also help with speech preparation.
The depth of the audience analysis depends of the size of the intended audience and method of delivery.
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